Zachary Scott
Quantitative Social Scientist
Media Primaries
How do the mass media cover presidential primary campaigns and what are the implications for candidates, parties, and voters?
- On the quantity of coverage - “Replicating the Discovery-Scrutiny-Decline Model…” (Journal of Elections, Public Opinion & Parties) 
 
- On candidate-media agenda transmission - “Courting Coverage” (Journalism & Mass Communication Quarterly) 
- “Lost in the Crowd” (American Politics Research) 
 
- In the media - “The mass media will play an important role in the 2024 Republican presidential primary, even if it doesn’t mean to” (LSE USAPP Blog) 
- “Do the media drive presidential primaries?” (Science of Politics Podcast) 
 
Symbolic Elite Rhetoric
What incentives and constraints are at work in candidates’ use of symbolic rhetorical appeals?
- On emotional rhetorical appeals - “Tell Us How You Feel” (with Jared McDonald, American Politics Research) 
- “Read the Room” (The Year in C-SPAN Research) 
- “Mood Swings” (with Jared McDonald, Working Paper, contact for copy) 
 
- On trait appeals - “Strong Men, Compassionate Women?” (with Jared McDonald, The Year in C-SPAN Research) 
 
- In the media - “Who candidates are influences the emotional appeals they can make in their campaigns” (with Jared McDonald, LSE USAPP Blog) 
 
party responsiveness
How are the American political parties responding to intra-party factions?
- On populist insurgencies - “Inviting the Populists to the Party” (Political Research Quarterly) 
 
- On the role of partisan media - “Rise of the ‘Democrat Party’” (with David Karol, Political Research Quarterly) 
- “Globaloney” (with Andrew Lugg, Political Research Quarterly, Forthcoming) 
 
- On processing electoral defeat - “We Love Him, We Love Him Not” (Working Paper, contact for copy) 
 
Cognitive Biases in Public Policy Preferences
How do cognitive biases affect perceptions and preferences in policy preferences?
- On cost presentation: - “Voter Support for Bond Referenda” (with Shanna Pearson-Merkowitz and Corey Long, Public Budgeting & Finance) 
 
- On status quo bias: - “Status Quo Bias in Policy Diffusion Preferences” (with Shanna Pearson-Merkowitz and Corey Long, Working Paper, contact for copy) 
- “Status Quo Bias and Preferences on Land Reform Policy” (with Shanna Pearson-Merkowitz and Corey Long, Working Paper, contact for copy)